Veronica Villalpando is a seasoned executive and strategic advisor with extensive experience leading marketing, branding, and communications for major corporations and nonprofit organizations across the United States. She has held leadership roles at renowned global marketing agencies, including Ogilvy, Grey, and McCann, shaping brand strategies for some of the world's most recognized companies.

Prior to joining Ballet Hispánico, Veronica served as the Marketing Lead for Eos Orchestra and Understood.org, where she spearheaded initiatives that enhanced audience engagement and organizational growth. Her expertise spans the consumer goods, sports, technology, and nonprofit sectors, with a proven track record of driving impact through innovative marketing and digital strategies. She has advised and led campaigns for industry leaders such as Nestlé, Procter & Gamble, Unilever, the NFL, Verizon, Dove, and Macy’s.

Veronica holds a Bachelor of Arts in Marketing with a minor in Art History from Pan-American University in Mexico City. She is known for her ability to blend strategic vision with creative execution, delivering compelling brand narratives and transformative audience experiences.