Veronica Villalpando is a senior executive and consultant for major brands and nonprofits in the U.S. She has served as the Marketing lead for Eos Orchestra and Understood.org. Prior to joining Ballet Hispanico, she held leadership positions at global marketing agencies including Ogilvy, Grey, and McCann. 

She has an extensive background as a brand builder and senior advisor in the consumer goods, sports, tech, and nonprofit sector, leading teams in marketing, social media, and communications. Past clients include Nestlé, Procter & Gamble, Unilever, NFL, Verizon, Dove, and Macy's. Veronica holds a Bachelor of Arts, with a major in Marketing and a minor in Art History, from the Pan-American University, Mexico City.